Cliff Power was living and working in Victoria, BC in 1997 when he began to have a strong burden on his heart for the people who lived at Holiday Court Motel, which was Victoria’s epicentre of crime. Cliff decided that to make the impact that he envisioned, he needed to live at the motel, so he moved in permanently to room 21. His goal was to simply love the residents there, and yet much more began to happen. Slowly he gained the trust of the people in the motel, and their lives began to change.

In 2000, Extreme Outreach Society was ratified as a legal society with the mission of feeding, clothing, and loving vulnerable people at Holiday Court Motel. As volunteers began showing up to assist Cliff with his ministry, Extreme Outreach began to grow.

The first BBQ ministry began at Holiday Court Motel outside of room 21 when Cliff would grill up burgers for hungry tenants to eat a real meal for free. He began to build relationships by providing a consistent, loving presence property. Soon, the constant police presence, overdoses, and fights were beginning to fade, until eventually, they were no longer present. After an amazing five years of ministry, Holiday Court Motel was eventually sold and torn down. A beautiful building was put up and where room 21 was, a 3-pillar water fountain was put in, serving as an unintended reminder of the impact of this specific location.

Cliff turned his attention to a nearby low-income housing complex that had been a breeding ground for teen drug users in the past. He began his BBQ ministry on the basketball courts at a school nearby, hoping to build relationships with vulnerable teens who might be considering or already dealing with drug abuse. What he found was an entire community of children who could be at risk, and through the BBQ ministry, he began meeting their families and saw a need for the kids to come together and just have fun. This marked the beginning of the SuperKids program.

Around this time, Extreme Outreach purchased 8 houses on McKenzie Avenue, which Cliff began renting to people who wanted to stay off drugs and needed a safe, drug-free place to do so. The ministry was still primarily focused on adult addicts, though the kids at the housing complex quickly stole the heart of the mission.

Eventually, Extreme Outreach sold the recovery houses and paid off the $2.3 million mortgage, providing a fresh start for their new season. The addiction recovery house ministry was closed down, and Extreme Outreach turned its entire focus towards breaking the cycle of poverty, homelessness, and addiction. Programs and services for at-risk children, youth, and families were established with the goal of inspiring productive lifestyles and developing future leaders, thereby strengthening communities.